Since 2009, the sounds of the mighty V8's flooded the streets of Townsville and on the ten year anniversary of the event, the cars, the crowds and the signage did not disappoint.
The Watpac Townsville 400 is a three-day calendar of qualifying races, top ten shoot-outs with 200 kilometre street circuit as the main event on the Sunday. This years event also saw the first wet Sunday in the event's which added an extra element of skill for the drivers and excitement for the spectators. I
Amongst all of this excitement, the logo's of sponsors and campaigns shone brightly on the corner positions of the racetrack thanks to the application from Sign Event using GrassAds technology with 'It's Time Queensland' and #Towsvilleshines also receiving pride of place with the extra exposure on heavily-watched positions on the track.
With the main raceday on Sunday having it's first wet race day in the events ten years, the Grassads signage faired through the weather and still created a lasting impression for all of those both at the track and watching the televised event.
Daniel Morcombe was abducted in 2003 while waiting for a bus and Australia rallied behind parents Bruce and Denise Morcombe as the search for answers and Daniel began. The Daniel Morcombe Foundation begun in 2005 and has gained momentum through it'd dedication to educating children, parents, teachers and communities on child safety.
Through liaising with the school, local council, Blask Photography for aerial and on ground imagery, SupaTurf, media, Shared Marketingand the Daniel Morcombe Foundation, the application of a 100 square metre (1076 square feet) image of Daniel Morcombe and the foundation's logo was created for a spectacular welcome to special guests, Bruce and Denise Morcombe.
The Daniel Morcombe Foundation image was applied two days before the scheduled visit to allow for weather contingencies with the presentation being completed from the initial robotic outlining through to the final painting taking just over 4 hours. It was the first time an image of Daniel had ever been replicated on the ground and was a special moment for all those involved on the day including the 650 students of the school, dressed in red, who surrounded the image to show their support.
Bruce and Denise Morcombe arrive and are shown the image on the sports field by some of our GrassAds team
The media attention for the event was a great addition to the atmosphere
Bruce and Denise Morcombe standing amongst the 650 students
Bruce and Denise Morcombe with singer Sophie Monk and Ian Mayfield and Kelly Malloy from GrassAds
Bruce and Denise Morcombe with two of the students for a photo for the Courier Mail
The Daniel Morcombe Foundation GrassAd offered an amazing platform for the school to show their support
Daniel Morcombe Foundation Keeping Kids safe!
Why Team Spirit can benefit from Grass Advertising
Irrespective of the type of sport, the battle for sponsorship is fierce amongst sporting teams. That all important sponsorship dollar is dependent on several factors such as:
Teams Success in it's league
Social media following
All of these aspects compliment each other and contribute to the overall appeal to sponsors and the teams 'brand.' If the brand isn't exciting, then spectators will not follow the team and the sponsors will take their dollars elsewhere. Ensuring that the team logo is well-recognised and respected is one of the most important part in building the teams recognition amongst the media, fans, sponsors, etc.
Grass advertising can assist with this as it gives the sporting team and venue the chance to promote the team to the spectators watching the game. It also contributes towards the actual players getting into the team spirit and instilling a sense of pride in the team and it's fan base. We have worked with a large number of sporting teams such as American football, car racing teams, Australian Rugby League, English cricket - to name a few. All of whom have recognised this advantage of having their team logo on the field.
Griffith University announces partnership for 2018 Commonwealth Games
It was a busy day on campus today at the Gold Coast campus of Griffith University with the announcement of their affiliation with the 2018 Gold Coast Commonwealth Games.
Special guest speaker Commonwealth Games Minister, Kate Jones praised the involvement of Griffith University who will not only be acting as a venue for some of the events, but will also be providing training facilities for the athletes who will be staying in the athletes village across the road from the University. The village is expected to hold up to 6000 officials and athletes.
The other big announcement was the offer of 250 internships which will be available to students throughout areas such as programming planning, physio, events organisation, sports management, human resources and business.
Griffith University will be beginning construction on an Olympic sized swimming pool for the Commonwealth Games which will remain after the games for the use of students.
GrassAds was privileged to be invited to create a memorable visual display on the athletics track for the VIP guests to see. The 2018 Commonwealth Games logo was proudly displayed by the side of the Griffith University logo which has been used in this format throughout the launch event.
The logo layed 95x35 meters in size and added a fantastic atmosphere and talking piece for the event. Every news station on the Gold Coast attended the event with all networks giving extensive coverage to the 3D logos on the sports field below. Click here to view the coverage from the Ten Network. The logos were converted to 3D through our software technology and were specifically tailored to the viewing platform of the Medical building 8 stories up where the event was held.
If you would like any information about how GrassAds can boost your PR event, contact us today.
One of the many things we enjoy about the GrassAds robotic technology is the outlet it gives our clients for creativity. Many marketing campaigns are just a once off so the logistics of organising stencils for a huge logo very often deters people from branching out with something different.
The beauty of GrassAds is that we can create any image on almost any surface to compliment the marketing campaign you are wanting to deliver to your customers. We recently had the pleasure of enjoying some Queensland sunshine on the Gold Coast when we created a new campaign for one of the Gold Coasts leading triathlon groups, Team TREX.
With a name like 'TREX' it was of no surprise to us when they requested an enormous image of a T-Rex on one of their training fields at the Runaway Bay Sports Super Centre. With our robot working hard marking out the 90m2 image, the painters could get straight to work right alongside it - all on synthetic turf.
The finished product was truly spectacular. Check out this video to see all the behind the scenes footage and the finished product for Team TREX's "Alive and Kicking" campaign.
If you would like to discuss an idea for your next marketing campaign, contact us today.
Rugby Championship 2015 Brisbane
What a match! The Wallabies snatched a victory away in from the Springboks as the game went into overtime in front of a crowd of over 37,000 spectators at Suncorp Stadium on the weekend. The Wallabies weren't the only winners with the games sponsors scoring overtime coverage on the field both in the stadium and to the hundreds of thousands of viewers around the world watching the televised game.
With a total of 10 logos to be laid out and painted in the one day, it was great to see our licensee making good use of our autonomous robotic line-marking technology.
Barack Obama visits The University of Queensland
The 2014 G20 Summit was recently held in Brisbane, Australia and played host to the leaders from 20 of the worlds most powerful economies. Many of the leaders visited venues in and around the Brisbane area upon their visit but none was more watched and anticipated than President Barack Obama's visit to The University of Queensland (or UQ) where he made a speech to 12oo invited guests including high school and university students.
Now referred to as the 'Brisbane Speech', President Obama spoke of global issues and issues specific to Australia. The speech was well received with the President of the United States of America receiving several standing ovations. Obama further impressed the attendees with his generosity of time in meeting many of the guests after his speech had concluded.
The vice chancellor of the University of Queensland said it was an honour for the University to be the chosen venue for the Presidents only public engagement upon his G20 visit.
The Race That Stopped A Nation
In Australia we recently celebrated the annual Melbourne Cup event which is affectionately referred to as the 'Race that stops a nation', and for good reason too. The state of Victoria, has an official public holiday on the first Tuesday of every November to watch the spectacular and exciting horse race.
This year however, the event was tarnished from the sudden death of one of the favourites immediately after the race. The tragic news continued with news of a second horse having to put down after breaking her leg from kicking a fence after being spooked by a child waving a giant flag near the stables.
The actual event itself prior to the tragic post-race events was a success. With fashion, celebrities, corporate marquees, corporate boxes and sponsors galore, there wan't a dry champagne glass left in the house. Turf clubs across Australia all celebrated the event with race day celebrations allowing punters and fashionistas around the country to join in the festivities. It was a great excuse to get out and be seen, especially for the sponsors!
GrassAds Singularity University Promo!
Take a look at the video below! GrassAds took the Singularity University logo to new heights with a successful collaboration from both the GrassAds robot and Aerial Advantage's eye-in-the-sky. We think you'll agree the finished product is very impressive.
With the support of a broad range of specialists in academia, business and government, Singularity University creates a global network of like-minded entrepreneurs, technologists and young leaders to participate in crafting a road map to guide the evolution of these disruptive technologies. SU helps bring together individuals from disparate disciplines and industries and facilitates conversation and collaboration through its Graduate Studies and Executive Programs. SU is based at the NASA Research Park campus in the heart of Silicon Valley, USA.
Like any technology, the GrassAds robots go through extensive testing before they are distributed to work their magic on sporting fields, race tracks etc. Once they have the stamp of approval the only other training required is for us human operators!