Located at the spectacular Monterey Plaza and Spa in California, the 2019 Multi-Course and Resort Operators Retreat was a sell-out event as the industry's top golf resort officers, owners and managers came together for two days of executive-level networking.
With the 66th U.S Secretary of State, Condoleeza Rice named as the event's keynote speaker, the event was destined to a be a success as attendees made use of the unique opportunity to share strategies, discuss leadership concepts and above all relax and play a round of golf at the neighbouring Bayonet and Blackhorse Golf Course.
Attendees included representatives from American Golf Corp, Billy Casper Golf, Kemper Sports Management, Arcis Golf, ClupCorp, Desert Mountain Club, Marriott Golf, Landscapes Golf Management, CourseCo, Troon, Pinehurst Resort, Touchstone Golf, GreatLife Golf and Fitness, PGA Tour Golf Course Properties, Pebble Beach Co., Montgomery County Revenue Authority, OB Sports, PGA Tour Golf Course and Properties.
To acknowledge the significance of the event, the organisers of the retreat arranged a specifically designed logo to be placed on the golf course which was done so through our GrassAds robotic technology.
It was a fantastic event with lots of incredible feedback and we look forward to seeing everyone again next year!
Giving your sponsors a Hole-in-One with creative golf course signage
One of the most popular mediums for both networking and fundraising is golf days. With a growing demand amongst venues, event organisers and sponsors in gaining maximum exposure for their brand during these corporate and charity days, so does the demand for producing something different and creative.
Stand up banners, flags and marquees can assist with branding to a certain degree but can also cause obstructions to the view, can be difficult to manage in certain weather conditions and also have limited viewing impact on the golf course.
Many golf courses are opting for the professional and powerful presentation that is delivered through GrassAds robotic technology which offers many benefits to the course managers, event organisers, superintendents and sponsors alike including:
- Minimum impact to the players on the course both during the application of the Grassads logos and on the day of the event.
- Minimum man-power required with only a single operator for overseeing the outlining of the logo by our GrassAds robot.
- Use of environmentally-friendly paint.
- Ability to create a unique design, message or logo at any size and position.
- Option of using removable paint for ground signage.
- Ability to create an entire campaign with any amount of logos and brands displayed across the golf course.
If you would like to see more of our examples of golf signage click here. more information about our opportunities for golf course signage through our GrassAds robotic signage application, or if you are a venue who is interested in our license opportunities, please contact our head office today.
P2S Engineering @ Los Coyotes Country Club
Another beautiful day for a tournament at Los Coyotes Country Club for P2S Engineering. What a great shot!
Rose Bowl Game Tailgate Party 2017
The Rose Bowl Tailgate party 2017 at Brookside golf course.
GrassAds at Insperity Invitational
This year marked the 10th Anniversary of the annual Insperity Invitational Event presented by UnitedHealthCare and GrassAds was a part of the action both on and off the course.
Held at the magnificent Woodlands Country Club in Houston Texas, the 2016 Invitational was a success in more ways than one with renowned golfers, excellent venue, perfect weather, spectators and this year for the first time - sponsor, event and charity logos around the course and the clubhouse.
The use of GrassAds added an atmosphere which both complimented and promoted the event including:
Sponsorship Logos: Mercedes Benz, United Health Care and Woodforest National Bank were among the sponsors of the event whom took advantage of the extra branding and recognition through their company logo elegantly displayed on the grounds.
Event Logo: In addition to the sponsors logo, the event itself, Insperity Invitational experienced optimum branding with logos around the course.
Charity Logo: The shape of a pink ribbon to raise awareness for breast cancer was beautifully displayed on the course.
The GrassAds were extremely well received by event staff, golf management, event organizers, spectators, sponsors and players alike. "We worked closely with organizers of the event, as well as the management team of the golf course itself to ensure optimum viewing with minimum disruption to players and the course itself." Said GrassAds CEO, Ian Mayfield. "It was a fantastic event to be a part of and great to see the GrassAds bringing a bit of extra color to the day."
With John Daly making his PGA Tour Champions debut at the Insperity Invitational, it was certainly always going to be a very colorful event!
Interested in having GrassAds at your next event? Contact our head office today for more information on our golf packages.
Grass Signage for Charity Events
Getting exposure for an organization is tough enough, but when that organization is a charity and/or non-for-profit organization, that can make things even more difficult.
One of the more popular options for charity organizations to raise awareness and much needed funds is to organize a golf day. A day out on the golf course is beneficial for many reasons:
- Lots of opportunities for sponsors IE sponsor a hole
- Easy to encourage and sell sponsorship to raise funds for the charity
- People get a chance to interact and play golf
- Exposure for the venue
- Option to hold other events after the game of golf such as an auction to raise more funds for the charity
- Exposure for the charity organization
With the competition increasing every year with the amount of charity organizations needing funding, it is imperative that when they do organize an event, it is one that will be remembered from those that attended and donated to the event.
This is why many charity organizations whom are arranging golf days as a means to raise funds, are choosing to use GrassAds not just for their own brand exposure but as an opportunity to on-sell sponsorship to corporate companies who have donated to the event such as:
Sponsor a hole: Company logo displayed on the tee
Fairway sponsorship: Opportunity for a sponsor to have a logo of any size or dimension
Clubhouse sponsorship: A very popular option as the company logo or message can be seen by the event participants, club members and diners increasing the exposure.
Sponsorship package: offering discounted rates for sponsor who are wanting more than one GrassAd.
If you would like more information about the sponsorship opportunities available through GrassAds and the the sponsorship packages, contact us today.
Why Team Spirit can benefit from Grass Advertising
Irrespective of the type of sport, the battle for sponsorship is fierce amongst sporting teams. That all important sponsorship dollar is dependent on several factors such as:
- Teams Success in it's league
- Fan base
- Social media following
- Star players
- Team branding
- Publicity
All of these aspects compliment each other and contribute to the overall appeal to sponsors and the teams 'brand.' If the brand isn't exciting, then spectators will not follow the team and the sponsors will take their dollars elsewhere. Ensuring that the team logo is well-recognised and respected is one of the most important part in building the teams recognition amongst the media, fans, sponsors, etc.
Grass advertising can assist with this as it gives the sporting team and venue the chance to promote the team to the spectators watching the game. It also contributes towards the actual players getting into the team spirit and instilling a sense of pride in the team and it's fan base. We have worked with a large number of sporting teams such as American football, car racing teams, Australian Rugby League, English cricket - to name a few. All of whom have recognised this advantage of having their team logo on the field.
If you would like more information about our sponsorship packages and branding opportunities, contact us today.
Aeromexico Event at Bear's Best Las Vegas
Bear’s Best Golf Course was a blaze with colour last week with a golf event hosted for Aeromexico by Mexican events company, SAC. The Las Vegas golf course was the decided venue for the company’s first event ever held outside of Mexico. With several big name sponsors, the event was wanting to impress its clients, sponsors and players.
The logos were strategically placed to receive maximum exposure from different playing angles on the golf course ranging from the fairway, to tees, to driving ranges. The pop of color provided by the logos added an extra dimension to the event and also gave the major sponsors well deserved exposure.
Brands such as AeroMexico, Audi, Taylor Made, Visita Las Vegas and Fiesta Americana were all part of the event with their logos proudly presented across Bear’s Best Golf Course. GrassAds robotic signage technology made the job very flexible and efficient as it allowed for the logos positions and sizes to be adjusted last minute to ensure they were presented at the optimum viewing angle.
With every logo different in their shape and dimensions, GrassAds allows for the integrity of the brand to be kept whilst giving it the best chance of exposure on the ground.
It was a successful day with a fantastic atmosphere and received rave reviews from all that was involved.
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MICHELOB ULTRA CORPORATE BRANDING
If you were wanting to get your brand noticed by some VIP’s on a corporate golf day, then follow Michelob Ultra’s example and have an impressive logo displayed on the golf course. This logo was for the American Golf’s General Managers golf day at San Dimas Canyon Golf Course and created by GrassAds robotic technology.
