It was a day to remember on many levels for a special cause when St Francis Xavier Catholic Primary School on Queensland's Gold Coast, hosted a visit from Bruce and Denise Morcombe to promote child safety for the Daniel Morcombe Foundation's annual Day for Daniel event.
Daniel Morcombe was abducted in 2003 while waiting for a bus and Australia rallied behind parents Bruce and Denise Morcombe as the search for answers and Daniel began. The Daniel Morcombe Foundation begun in 2005 and has gained momentum through it'd dedication to educating children, parents, teachers and communities on child safety.
Through liaising with the school, local council, Blask Photography for aerial and on ground imagery, SupaTurf, media, Shared Marketing and the Daniel Morcombe Foundation, the application of a 100 square metre (1076 square feet) image of Daniel Morcombe and the foundation's logo was created for a spectacular welcome to special guests, Bruce and Denise Morcombe.
The Daniel Morcombe Foundation image was applied two days before the scheduled visit to allow for weather contingencies with the presentation being completed from the initial robotic outlining through to the final painting taking just over 4 hours. It was the first time an image of Daniel had ever been replicated on the ground and was a special moment for all those involved on the day including the 650 students of the school, dressed in red, who surrounded the image to show their support.
It was an amazing event to be a part of and the results of the day speak for themselves in the images from the day. If you would like to organise a GrassAd for your next special event, contact our head office today.
Held at the magnificent Woodlands Country Club in Houston Texas, the 2016 Invitational was a success in more ways than one with renowned golfers, excellent venue, perfect weather, spectators and this year for the first time - sponsor, event and charity logos around the course and the clubhouse.
The use of GrassAds added an atmosphere which both complimented and promoted the event including:
Sponsorship Logos: Mercedes Benz, United Health Care and Woodforest National Bank were among the sponsors of the event whom took advantage of the extra branding and recognition through their company logo elegantly displayed on the grounds.
Event Logo: In addition to the sponsors logo, the event itself, Insperity Invitational experienced optimum branding with logos around the course.
Charity Logo: The shape of a pink ribbon to raise awareness for breast cancer was beautifully displayed on the course.
The GrassAds were extremely well received by event staff, golf management, event organizers, spectators, sponsors and players alike. "We worked closely with organizers of the event, as well as the management team of the golf course itself to ensure optimum viewing with minimum disruption to players and the course itself." Said GrassAds CEO, Ian Mayfield. "It was a fantastic event to be a part of and great to see the GrassAds bringing a bit of extra color to the day."
Getting exposure for an organization is tough enough, but when that organization is a charity and/or non-for-profit organization, that can make things even more difficult.
One of the more popular options for charity organizations to raise awareness and much needed funds is to organize a golf day. A day out on the golf course is beneficial for many reasons:
With the competition increasing every year with the amount of charity organizations needing funding, it is imperative that when they do organize an event, it is one that will be remembered from those that attended and donated to the event.
This is why many charity organizations whom are arranging golf days as a means to raise funds, are choosing to use GrassAds not just for their own brand exposure but as an opportunity to on-sell sponsorship to corporate companies who have donated to the event such as:
Sponsor a hole: Company logo displayed on the tee
Fairway sponsorship: Opportunity for a sponsor to have a logo of any size or dimension
Clubhouse sponsorship: A very popular option as the company logo or message can be seen by the event participants, club members and diners increasing the exposure.
Sponsorship package: offering discounted rates for sponsor who are wanting more than one GrassAd.
It's almost just as popular as the football games themselves. The tradition of tailgating at the annual college football championship at the Rose Bowl, California is an event in itself. Beginning in 1982 where fans started to culminate in the areas surrounding the stadium in order to be a part of the atmosphere, tailgating is now a recognised and established event for the game.
As another way to instill a sense of team spirit and friendly rivalry, Stanford University took their game one step further with welcoming their fans and Alumni through two team logos displayed on the grounds at the tail gating area.
Another great way to be part of the fun and make the fans feel like they are part of something bigger. The grass signage was also a fantastic way for Stanford Cardinal to brand themselves. It must've done the trick with Standford winning the game 45-16 over the Iowa Hawkeyes.
It's hard to believe that it's that time of year already! It has been an amazing year for our company and we are looking forward to even more amazing 2016. On behalf of the team at GrassAds Australia, GrassAds USA and GrassAds UK, we would like to wish you and your families a very Merry Christmas and all the best for the year ahead.
Irrespective of the type of sport, the battle for sponsorship is fierce amongst sporting teams. That all important sponsorship dollar is dependent on several factors such as:
All of these aspects compliment each other and contribute to the overall appeal to sponsors and the teams 'brand.' If the brand isn't exciting, then spectators will not follow the team and the sponsors will take their dollars elsewhere. Ensuring that the team logo is well-recognised and respected is one of the most important part in building the teams recognition amongst the media, fans, sponsors, etc.
Grass advertising can assist with this as it gives the sporting team and venue the chance to promote the team to the spectators watching the game. It also contributes towards the actual players getting into the team spirit and instilling a sense of pride in the team and it's fan base. We have worked with a large number of sporting teams such as American football, car racing teams, Australian Rugby League, English cricket - to name a few. All of whom have recognised this advantage of having their team logo on the field.
It was a busy day on campus today at the Gold Coast campus of Griffith University with the announcement of their affiliation with the 2018 Gold Coast Commonwealth Games.
Special guest speaker Commonwealth Games Minister, Kate Jones praised the involvement of Griffith University who will not only be acting as a venue for some of the events, but will also be providing training facilities for the athletes who will be staying in the athletes village across the road from the University. The village is expected to hold up to 6000 officials and athletes.
The other big announcement was the offer of 250 internships which will be available to students throughout areas such as programming planning, physio, events organisation, sports management, human resources and business.
Griffith University will be beginning construction on an Olympic sized swimming pool for the Commonwealth Games which will remain after the games for the use of students.
GrassAds was privileged to be invited to create a memorable visual display on the athletics track for the VIP guests to see. The 2018 Commonwealth Games logo was proudly displayed by the side of the Griffith University logo which has been used in this format throughout the launch event.
The logo layed 95x35 meters in size and added a fantastic atmosphere and talking piece for the event. Every news station on the Gold Coast attended the event with all networks giving extensive coverage to the 3D logos on the sports field below. Click here to view the coverage from the Ten Network. The logos were converted to 3D through our software technology and were specifically tailored to the viewing platform of the Medical building 8 stories up where the event was held.
If you would like any information about how GrassAds can boost your PR event, contact us today.
GrassAds was recently featured in the latest edition of the SportsField Management Magazine. It was a great article showcasing various applications of getting graphics on the ground and highlighted GrassAds as offering a 'robotic future' as opposed to traditional outlining techniques.
Our GrassAds robotic technology has been emphasised as the way of the future for line marking and rightly so. Our robot only requires one operator on site who can also paint while the robot is marking out the lines. The technology allows for changes to be made on site to compliment camera angles and optimal spectator viewing. The accuracy of the robot also also for the most detailed to logo to be marked out efficiently and effectively giving clients and sponsors a lot more flexibility and creativity in our design.
We are proud to announce that several license opportunities are also available.
Contact Us if you would like to know more information..
One of the many things we enjoy about the GrassAds robotic technology is the outlet it gives our clients for creativity. Many marketing campaigns are just a once off so the logistics of organising stencils for a huge logo very often deters people from branching out with something different.
The beauty of GrassAds is that we can create any image on almost any surface to compliment the marketing campaign you are wanting to deliver to your customers. We recently had the pleasure of enjoying some Queensland sunshine on the Gold Coast when we created a new campaign for one of the Gold Coasts leading triathlon groups, Team TREX.
With a name like 'TREX' it was of no surprise to us when they requested an enormous image of a T-Rex on one of their training fields at the Runaway Bay Sports Super Centre. With our robot working hard marking out the 90m2 image, the painters could get straight to work right alongside it - all on synthetic turf.
The finished product was truly spectacular. Check out this video to see all the behind the scenes footage and the finished product for Team TREX's "Alive and Kicking" campaign.
If you would like to discuss an idea for your next marketing campaign, contact us today.