The Daniel Morcombe Foundation had their message made for all to see at a local Gold Coast school.
It was a day to remember on many levels for a special cause when St Francis Xavier Catholic Primary School on Queensland's Gold Coast, hosted a visit from Bruce and Denise Morcombe to promote child safety for the Daniel Morcombe Foundation's annual Day for Daniel event.
Daniel Morcombe was abducted in 2003 while waiting for a bus and Australia rallied behind parents Bruce and Denise Morcombe as the search for answers and Daniel began. The Daniel Morcombe Foundation begun in 2005 and has gained momentum through it'd dedication to educating children, parents, teachers and communities on child safety.
Through liaising with the school, local council, Blask Photography for aerial and on ground imagery, SupaTurf, media, Shared Marketing and the Daniel Morcombe Foundation, the application of a 100 square metre (1076 square feet) image of Daniel Morcombe and the foundation's logo was created for a spectacular welcome to special guests, Bruce and Denise Morcombe.
The Daniel Morcombe Foundation image was applied two days before the scheduled visit to allow for weather contingencies with the presentation being completed from the initial robotic outlining through to the final painting taking just over 4 hours. It was the first time an image of Daniel had ever been replicated on the ground and was a special moment for all those involved on the day including the 650 students of the school, dressed in red, who surrounded the image to show their support.
It was an amazing event to be a part of and the results of the day speak for themselves in the images from the day. If you would like to organise a GrassAd for your next special event, contact our head office today.
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Setting up for the day
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Our robot goes straight to work
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Some excited spectators
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The painting begins
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Planning the paint matches for the shading
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Robots job is done, now for the shading
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Some more curious spectators
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The face of Daniel Morcombe starts to take shape
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The final touches begin
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And we are done!
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Bruce and Denise Morcombe arrive and are shown the image on the sports field by some of our GrassAds team
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The media attention for the event was a great addition to the atmosphere
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Bruce and Denise Morcombe standing amongst the 650 students
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Bruce and Denise Morcombe with singer Sophie Monk and Ian Mayfield and Kelly Malloy from GrassAds
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Bruce and Denise Morcombe with two of the students for a photo for the Courier Mail
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The Daniel Morcombe Foundation GrassAd offered an amazing platform for the school to show their support
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Daniel Morcombe Foundation Keeping Kids safe!
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Why Team Spirit can benefit from Grass Advertising
Irrespective of the type of sport, the battle for sponsorship is fierce amongst sporting teams. That all important sponsorship dollar is dependent on several factors such as:
- Teams Success in it's league
- Fan base
- Social media following
- Star players
- Team branding
- Publicity
All of these aspects compliment each other and contribute to the overall appeal to sponsors and the teams 'brand.' If the brand isn't exciting, then spectators will not follow the team and the sponsors will take their dollars elsewhere. Ensuring that the team logo is well-recognised and respected is one of the most important part in building the teams recognition amongst the media, fans, sponsors, etc.
Grass advertising can assist with this as it gives the sporting team and venue the chance to promote the team to the spectators watching the game. It also contributes towards the actual players getting into the team spirit and instilling a sense of pride in the team and it's fan base. We have worked with a large number of sporting teams such as American football, car racing teams, Australian Rugby League, English cricket - to name a few. All of whom have recognised this advantage of having their team logo on the field.
If you would like more information about our sponsorship packages and branding opportunities, contact us today.
Let Your Sponsors Make Their Mark
When Russian Airline, Aeroflot announced a five-year partnership with Manchester United as the football clubs Official Carrier, they wanted their announcement to be noticed.
The partnership was announced to the media at Old Trafford stadium, the home of the football club.
The airline is wanting to expand it's market and what better way to make their presence known than to put their stamp on the stadiums carpark with 2900 square metre logo of their Airline.
The logo is part of an ongoing campaign where Aeroflot will be taking and using footage of the stadium and fans as part of their on-going branding.
It was an exciting project to be a part of!
No Venue Too Big Or Small
Twickenham Stadium in Twickenham London is known as the 'home of English Rugby' and also to 82,000 spectactors! The stadium is the largest dedicated Rugby Union venue in the world and in it's off season, plays host to huge arena concerts.When the Rugby season is in full swing the sponsors want maxium exposure both off and on the field, which is where GrassAds comes in. The 82,000 spectators in the stadium and the millions viewing on television, are going to be watching the field, not the side lines. Aviva being the major sponsor has ensured their brand wont be missed with GrassAds and their logo placed directly in the center of the field for their millions of potential and existing clients to see.
Twickenham Stadium, United Kingdom.
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We Don't Like Cricket, Oh No, We Love It!
Everyone loves a spot of cricket, especially the English. So it's only fitting that one of our GrassAds robots in the UK got to work over the Queens Birthday long weekend marking out some logos in Cardiff under the English 'sun.'
Cricket grounds are a well used and recognised medium for sponsors and advertisers. With corporate logos on the grounds, the sponsors are guaranteed exposure to both the spectators in the stands and through the televised event. The best thing about using the GrassAds technology is that the logos can be varied to suit the best viewing position of the venue.
If you would like information on using our GrassAds services in the United Kingdom, contact us today.
