The best impressions are first and lasting impressions and with GrassAds robotic technology we can cater to any event of any size. Due to our system we can create any type of logo whether it be a sponsor logo, event logo, a message, a mascot, there is no limitations except your imagination. We have worked with marketing companies, sponsors and venues around the world and can tailor to the specific needs and demands of the event. Ensure your next event is one to remember.
Grass signage Townslville


Raise the value of your brand by combining GrassAds and Golf. From large events such as PGA Tour stops to regional and local tournaments or charity days, golf courses provide the perfect template for brand recognition. Now with the flexibility of GrassAds robotic technology, it is possible for every event sponsor to have their company logo presented uniquely on the day.


Stadiums are a sponsors dream with a guaranteed audience on the field as well as a televised audience off the field. No matter which stadium sport such as Football, Baseball, Rugby or Cricket, all the attention is on the field and the logos which makes stadium grass advertising all the more attractive to the games sponsors.

GrassAds offers the perfect option for sponsors logos with the flexibility of being able to create ‘one-off’ logos for particular series or cater to individual sponsor requests.


Bigger is most certainly better when it comes to making an impression. With our GrassAds technology there are no limits to size or content in creativity. We have created some of the biggest ground signage events around the world with some of the biggest global sponsors. Attention to detail is second to none ensuring that quality is not sacrificed through volume. We will work with you to ensure that your vision, no matter how big, is executed and delivered as promised. Take a look at some of our BIG logos and be prepared to be amazed.


British Airways

Competing on new soil is already daunting for athletes, but just to make sure the competitors in the London Olympics knew the home country had the advantage a giant painting of British World Champion Jessica Ennis was created next to the flight path at Heathrow airport. Millions of passengers flying into the airport were able to see the giant image of the 2012 heptathlon hopeful alongside the words ‘Welcome to our turf. It was located in Thornbury Playing Fields in Hounslow, west London, about three miles from Heathrow.

Tour De France 2014


The 2014 Tour De France had the world watching and what better way to get the worlds attention than to draw a 4,550 square metre (45,000 sq ft) scarecrow in a potato field in Yorkshire, United Kingdom. The image was seen from around the world and was a successful inclusion for McCain’s marketing campaign. Thanks to the clever use of a large area, the relevance of using a potato field to tie in with their product and the use of GrassAds robotic technology, the McCain’s scarecrow was became an attraction to locals in the area and sight to behold from around the world thanks to the viral exposure it received.

The Worlds Greatest Shave Wimbeldon 2011


The 2,800 square metre (28,000 sq ft) portrait of tennis sensation Roger Federer was the pivotal piece of Gillette’s Worlds Greatest Shave Campaign during the 2011 Wimbeldon Tennis Championship. The campaign was very well received amongst the public due to Federer’s profile and the environmentally friendly aspect of the paint and application in a popular London park. There was even a giant Gillette razor to help the cause.

Queensland Raceway / Australia


When you are a major sponsor of a racing team, you want your brand to be noticed as well as the performance of your cars. WPS Financial Services wanted to leave no doubt in everyone’s mind who ‘owned’ the track when it came to branding and advertising. The spectators, corporate visitors and thousands of television viewers were exposed to one of the worlds largest corporate logos at 9000 square metres (90,000 sqft) designed and positioned for the best viewing angle from all directions of the track – aerial or on the ground. The WPS Logo created by GrassAds at Queensland Raceway in Australia still stands as the biggest logo in history on an Australian race circuit.

Gold Coast Hospital

Golding and Bovis

It’s not every day that a city receives a new hospital or that this hospital is being built right opposite a major University Campus where there are numerous vantage points from multi-storey buildings. When Golding and Bovis began the land clearing of the Parklands area in Queenslands Gold Coast for the new hospital, there was a huge black canvas on the surface space where the construction was to begin. With GrassAds robotic technology, the company logos were able to be drawn on the hard surface (yes we do more than just grass) and the finished product was a visual display which both companies still use for their marketing material.

Emirates Formula 1

70th Anniversary Grand Prix 2020 at Silverstone Great Britain

Celebrating 70 years of racing, this presentation which included the series sponsors, impressed with both size and design to blend naturally in with the flow of this iconic racing circuit.

Shop Fly Buy Brisbane Airport

Brisbane Airport Duty Free

When your potential customers are hundreds of metres in the air, how can your advertising reach them from the ground? It’s easy if you’re an airport and have a large area of unused space available (ie next to a major runway). Brisbane Airport had the foresight and vision to invite and reinforce their soon-to-be visitors to Shop Buy Fly before they even reached the tarmac. The grass sign was part of their ongoing campaign and used to compliment their existing marketing material both inflight and within the airport. The GrassAds robotic technology made the outlining of the sign easy and effecient and caused no disruption to the general operations of the airport. In fact, it became quite a talking point for passengers as they were greeted with a huge GrassAd as they landed at Brisbane International Airport.


Motorsports are fast, exciting and often draw spectator crowds of thousands of people. Coupled with television coverage, the opportunities for turf or hard surface advertising is huge. Sponsors pay big dollars to be a part of any type of motor racing series. By using GrassAds robotic technology there is no limit on how far you can go with promoting your sponsors expect the amount of ground you have to cover. GrassAds has been responsible for several of Australia’s largest logos in Motorsport. No matter how big, small or detailed your logo is, we can guarantee that your sponsor will have winning exposure on race day.

Making Magic Happen

With the flexibility of our unique GrassAds robotic technology, there are no limitations on creativity, size and application when it comes to making an impression with outdoor advertising and ground signage. We have worked with some of the most recognised global companies such as Nike, Coca-Cola, Audi, British Airways, McCain, American Express, Qantas and many more.

The robotic technology works for grass, synthetic surfaces and hard surfaces

The appeal with using GrassAds technology compared to the traditional method of stencils is that we can create multiple one off logos easily and economically at any event to compliment advertising campaigns or sponsorship demands.

If you are wondering how the system works, check out our GrassAds video below.

For further information on application services or technology licensing contact us today.
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